Louis Vuitton - Fall / Winter 2012-2013 (Between Hat Boxes, Bags Lilliputian Fluorescent Fur, Leather Suitcases Ostrich, Crocodile Set With Swarovski Stones)

Apotheosis of this month of fashion weeks, the last Louis Vuitton was an opportunity for a privileged few to witness the arrival of a steam locomotive in the center of the Cour Carree of the Louvre ...

It's been several seasons now that the DA Louis Vuitton strives to offer its collections worthy of a chair rail a movie set. Nothing like an effect than a grandiose setting pushing the limits of the imagination to enhance the image of a large luxury home.

For fall / winter 2012-2013, and the creator did not hesitate to bring out his models in a steaming locomotive, parked on a train platform early last century. Eccentric and mysterious, these elegant Belle Epoque then found themselves supported by employees of the railways Louis Vuitton, loaded them unload their luggage countless ...

Dissociated and clothes, they then had plenty of time to be admired and desired by Jessica Parker, Fan Bingbing and other Natalia Vodianova, who attended fascinated with this new show of force by the iconic trunk maker.

It must be said that between hat boxes, bags Lilliputian fluorescent fur, leather suitcases ostrich, crocodile set with Swarovski stones, oversized tote with monograms iridescent micro jewelry bags, briefcases way yak hair adorned with a loop valuable and doctor's bags, it is nothing less than 150 years of history of the Parisian house that Marc Jacobs unfolded before their eyes.

Yes but now, by deciding to put the emphasis on leather, it relegates its ready-to-wear in the background. Outfits travelers who also seem to be much more oriented to serving the atmosphere of the show as Phileas Fogg dressing women of today ...

Simply repeating the aesthetics of his last show in New York (printed between heady, floppy hats and XXL gimmick overlays jackets / skirts / pants), it is indeed an exciting little bell shape that we propose here Marc Jacobs .

Indeed, only the ultra sophisticated materials that have benefited from exceptional expertise of Louis Vuitton - patchworks of leather, mosaics indianisantes, colt chased magnified tweeds and embroidery of all kinds - are able to confer an interest in season dressing room ...

A finding which does not remove anything yet to merit of Marc Jacobs, who has once again achieved its goal: to shine a thousand stars in the eyes of the fashion world ...

The Louis Vuitton Mass Effect Or Fad

There is a mass effect, the tendency is to have a Louis Vuitton bag. That may change but this accessory is fashionable in Asia and then China. It gives me the main reason for this surprising success.

The Chinese will not recognize that the Louis Vuitton bag is the most aesthetic, or is it better than competitors, but it is the best because it is Louis Vuitton.

No Louis Vuitton bag is the top of the must, everybody knows everybody says but nobody can really explain why.

Vuitton has managed a major marketing coup.

Louis Vuitton Premium positioning

Louis-vuitton-chinese

Louis Vuitton is positioned at the top "Upscale" by its price and it appeals to wealthy Chinese who are interested in purchasing this bag to identify with the richest people in the world.

Be part of the elite, the need for recognition in the fourth level Maslow, Louis Vuitton has exploited this need in the target Asian women.


The price of a bag starts from € 1000 and is therefore reserved for an elite class. The face is very important in China, and the image one vehicle is critical in society to be respected, revered see.

A Louis Vuitton bag is a perfect gift for a man to his mistress. In China, a very peculiar phenomenon is the phenomenon of "ernai" (second wife mistress).

Rich men all have mistresses, young beautiful gift they cover. Luxury cars, jewelry and Louis Vuitton bags. These beauties alone create a large part of the demand of luxury in China. And to his mistresses, rich business men and government stop at no sacrifice and offer the top: a Louis Vuitton bag.

Louis Vuitton Made in France

The French know-how in luxury is an argument that the core audience appreciates China. To demonstrate this is the main customer of Louis Vuitton stores in Paris. See Chinese tourists like Louis Vuitton.

You should know that in Paris, Chinese tourists want to visit all the shops Louis Vuitton and buy in bulk. They can buy from them, but the fact of buying in France is the guarantee that the bag is a "real" Louis Vuitton of France. Moreover, there is always one or even two saleswomen speaking perfect Mandarin to communicate with these customers.

Communication seen by Louis Vuitton

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Marketing is the heart of business of LVMH. The brand is very discreet but present among its target audience. One of the main topics of discussion Renren and Kaixin for 2010 in China. The brand is intended to represent the discovery, refinement, French elegance and creativity.

Louis Vuitton does not use media such as radio and television, media surely popular too. The company does not use either public display, except in places fréquetés airports by Claisse Chinese easy. Vuitton is very active in women's magazines and in the Offline media, such as organizing and sponsoring events.


Vuitton has also created a sensation at the World Exhibition in the French flag, as shown in the image attached.

Immersed in a digital setting, visitors can admire the wonderful world of Vuitton and starred in the French flag. The stand was the star flag.

Advertisements published in its journals always have a particular theme (urban, fables, seven deadly sins, ...).

louis-vuitton-china

The brand highlights the front of the stores being built to advertise.


The French brand does not hesitate to call on great personalities to represent the company. The parades are a way to make themselves known. The target is not only the public who watch the parade (a few hundred people) but people who hear about it in the press and other media.

Louis Vuitton Exclusive distribution

louis_vuitton_shanghai

Exclusive distribution is guaranteed to have real products in China and limit the risk of scams. The Chinese like to be reassured when buying a luxury product and being able to buy it only in a Louis Vuitton store.

The Louis Vuitton Flagship Product: The Bag

Louis Vuitton Bag

A fact appreciated by the Chinese under all this is that Louis Vuitton bag is never outdated. The company wants to be always the vanguard of creation, but in reality these bags, door leaves and watches have not changed much.

Unlike its competitors, which emerge every year a new collection.

The Chinese upper class is able to bleed to afford a bag, so no question of the change before 5 years.

The bags still represent 95% of the business but this is expected to decline during the coming years.

A High Penetration In Asia

A High Penetration In Asia

Louis Vuitton was already a landmark in Hong Kong, Taiwan and Japan. The penetration rate among Japanese women in the 2000s reached 40% depending on the brand. The label was already a real social phenomenon in Asia (in France penetration of Louis Vuitton bags was 2%).

But Japan remains the number one customer of the brand, followed by the United States (47 stores in Japan and 96 in North America against 16 in France). There are three major reasons for the success of Vuitton in Japan:

The monogram works very well in the land of the rising sun as it was done during a period when Japanese influence was strong enough.

The Japanese love the high quality products. Indeed, they generally have small habitats to compensate for this and they love to wear quality items.

A growing company and internationally oriented

Also, Louis Vuitton has opened 35 stores in China in 2010. Therefore its sales network covers most major Chinese cities.

First Global Luxury Brand

Louis Vuitton

The Chinese leader ... brands like Louis Vuitton is also home to the most profitable world's number one luxury group LVMH (resulting from the merger between Louis Vuitton and Moet-Hennessy in 1987), it contributes 60% to operational results.

Its sales reached $ 2.7 billion (est.) in 2008 with net income of $ 1,080 million (2008)


In 2008 the Louis Vuitton brand had 317 exclusive stores worldwide and 9,300 employees (3,720 in France, including 2,455 people in its 15 workshops).

In France there are five outlets while in China.

The Story Of Louis Vuitton

First the Chinese appreciate brands that have a history.
Louis Vuitton trunk makers of Paris founded his company in 1854. Few Chinese know that the starting job at Louis Vuitton is packing business travelers, until an innovation that made ​​it successful: the trunk has the advantage of being flat and is able to stack some of the means of transport and to be sealed with a cotton cloth varnished.

The luggage is quickly copied what drives the firm to innovate in terms of design to achieve a unique product. Are then invented the famous checkered canvas (1888) and Monogram (1896 by Georges Vuitton). These are always best-sellers.


A century and a half later, the legend continues, coupled with an international reputation in the image of the Monogram canvas that since 1896 known unparalleled success and is one of the cornerstones of modern luxury.

Innovation and French know-how shapes the story of Louis Vuitton.

Louis Vuitton Roppongi Hills

Louis Vuitton Roppongi Hills continues to evolve. Recently, a men's floor has been reopened on Saturday 17 March.

Aligned to the full lineup of men's Shoes, Leather Goods from the beginning the latest ready-to-wear. Has also developed accessories such that the point of coordination.

Was reborn yet luxury, full of warmth and relaxation to the space.

Louis Vuitton Roppongi Hills store

Such as a display choreographed fitting room with sofa and spacious, spacious closet like space with the comfort overall. You can enjoy shopping while we relaxed as when you are in the room.

2012 Spring Summer Collection of topics is also available by Kim Jones, director of men's style, and we will wait.

Louis Vuitton Roppongi Hills

6-12-3 Roppongi Hills Roppongi Keyakizaka Roppongi, Minato-ku, Tokyo Address:

Opening hours: 11:00 - 21:00 (Mon - Thurs) 11:00 - 23:00 (Fri - Sun)

Tel :03-3478-2100

Louis Vuitton In China

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A thorough analysis of the success of the Louis Vuitton brand in China.













Louis Vuitton has become the leading brand in luxury for the Chinese. Why and how the group brand LMVH has established itself in China as the leading brand in luxury, this is the question that will address this article.

Ogura Louis Vuitton Store Reopened Izutsuya Co., Ltd.

Ogura Louis Vuitton Store

Louis Vuitton store Ogura Izutsuya Limited_company of Kitakyushu City, Ward Kokurakita was reopened on Saturday 31 March. Men's floor on the second floor will move to the first floor, second floor, and was reborn to the floor drifting Ladies salon-like atmosphere.

To pick you up and enter the entrance of the first floor, ladies' bag bar to draw a beautiful curve. Has become a style to display the bag to a wall surface, offering a choice comfortably sitting on the bar counter. Men joined the new zone in, bag and shoes corner bar has been designed in a straight line is arranged, a wide range of products are aligned to the latest collections from classic travel bag, bags, and small parts.

The second floor space reminiscent of feminine luxury salon. Including high-quality leather bag stuck to, along with the lineup enjoy Women's Shoes and other accessories, the coordination that is chic and sophisticated, you can be assured that you have to experience more personal hospitality.

Damier pattern space is a certain warmth and luxury lineup, product rich modern facade of impressive appearance, variation - this new in-store charm, awaits your visit you.

Louis Vuitton store Ogura

Louis Vuitton store Ogura Izutsuya Limited_company.

Senba-cho 1-1 Kokurakita-ku, Kitakyushu City Address:

Opening hours: 10:00 to 19:00

Tel :093-522-3111

Louis Vuitton Store Reopened Hatchobori Fukuya

Louis Vuitton Store Reopened Hatchobori Fukuya

Louis Vuitton store Fukuya Hatcho drilling is also transformed into a new guise.

Can see the comprehensive lineup bags, small parts, shoes, watch, including the luggage atmosphere arranged sofa bags and bar fresh, and spacious - the store has evolved into a space more sophisticated you.

The shop is also the birth salon space to introduce the highly rare leather goods Fine Jewelry is also the first of its kind, the rich more variation. Luxurious space filled with warmth, please enjoy to your heart's content view of the world both in a variety of Louis Vuitton Men's, Women's.

We look forward to seeing you I say staff, of everybody.

Louis Vuitton Takashi Murakami Exhibition

This spring, popular artists, Takashi Murakami, in collaboration with Louis Vuitton. Lively patterns have been proposed or made in colorful traditional monogram pattern, Dari and penetrated the cherry eye and a anime chick. This exhibition, the art work was a collaboration that is now being held at a gallery in NY.

At the opening, let the work of Murakami glance!
A lot of people and packed.


Painting exhibition in the motif of the Louis Vuitton mark familiar to the venue, hanging scrolls, folding screens and being held in Marian Boe ski gallery in "Takashi Murakami Super Flat Monogram". In addition, also appeared a giant object "Panda" character of the collaboration was. Panda is about 150 centimeters tall smiling face, the ear it has become floral Louis Vuitton riding on top of the antique Louis Vuitton trunk of cute.


LV Monogram and Damier patterns
Was reborn as fresh as "art".

It Meatarashika~tsu, especially anime LV mark begins to move to pop. A story Alice's Adventures in Wonderland, and LV version, though. The main character Aya had been meeting with friends in front of the Louis Vuitton store in Omotesando, Tokyo road surface. LV panda suddenly appeared there, expand it to LV ...... along with the panda world. Aya also has a unique scene of Tokyo mobile phones to take pictures of pandas, that, to E-mail to a friend, has been to finish the forefront of fashion, art, culture.

Mark LV work. The audience hardly watched the anime.
There was also work, such as hanging scrolls and traditional Japanese folding screen.

Creative director of Louis Vuitton and Marc Jacobs were aligned and face the opening of the exhibition, Mr. Murakami. Mark is "one day, use of color work have seen a catalog of (auction house) Christie's, to find the doll Hiropon his work, has been with the pin immediately. Of him, there is nothing such as the difference between sexy, in the background of the work I do, that did not at all related, "that (from the article NYTIMES4 / 8). Also will we be able to make the work freely is planning a lecture sponsored by the Public Art Fund in accordance with this exhibition, Mr. Murakami is on the subject called "super flat" was also the title of the exhibition "I do here said, "that it is meaningless" and "concept will be that which also is also a challenge, always in that.

In the autumn of this year to Rockefeller Center, will be Murakami's huge outdoor art comes into play. In the Louis Vuitton of NY is that the wait can be a long list of reservations and cancel Murakami version of this series. Murakami whirlwind in NY is more and more during heating.

Louis Vuitton's Defining Creations

Louis Vuitton Voyages

The fact that a Frenchman in the 19th Century case supplier for the French court was, and revolutionized the fashion world, his nation, filled with pride still. Louis Vuitton's defining creations, which means modern and luxurious travel

The young Louis Vuitton made ​​in Paris in an apprenticeship as a trunk maker and discovered in connection with the continuously increasing desire to travel the high society, a new requirement: to travel flat chests trunks as an alternative. He soon founded his own factory. In the 1980s the French tradition of the House of luxury group Louis Vuitton Moet Hennessy. Since 1997, Louis Vuitton not only manufactures luggage and accessories, but also men's and women's fashion. Since 1997, the Americans Marc Jacobs, executive creative director for ready-to-wear line. The luxury brand is the epitome of absolute luxury and elegance and today is Louis Vuitton, the world's largest fashion empire.

For this reason, dedicated the "National Museum of China," the luxury brand by 30 August 2011 a large exhibition called "Louis Vuitton Voyages" in Beijing. The exhibition shows how much influence was Louis Vuitton on French history and what it means to connect with luxury travel.

At a press conference and subsequent opening was attended by the CEO Yves Carcelle and Patrick Louis Vuitton, who runs the family business is already in its fifth generation, the exhibition opens. Among the pieces can be found as a suitcase model with fold-out bed, which wanted the adventurer Pierre Savorgnan, a case for a curved pipe Shischa or a Barbie doll Sammlunug. The "Special Order" section of Louis Vuitton luggage leaves nothing to desire. It is neither exotic nor high-tech materials is an obstacle.