Louis Vuitton trunk makers of Paris founded his company in 1854. Few Chinese know that the starting job at Louis Vuitton is packing business travelers, until an innovation that made it successful: the trunk has the advantage of being flat and is able to stack some of the means of transport and to be sealed with a cotton cloth varnished.
The luggage is quickly copied what drives the firm to innovate in terms of design to achieve a unique product. Are then invented the famous checkered canvas (1888) and Monogram (1896 by Georges Vuitton). These are always best-sellers.
A century and a half later, the legend continues, coupled with an international reputation in the image of the Monogram canvas that since 1896 known unparalleled success and is one of the cornerstones of modern luxury.
Innovation and French know-how shapes the story of Louis Vuitton.
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