A High Penetration In Asia

A High Penetration In Asia

Louis Vuitton was already a landmark in Hong Kong, Taiwan and Japan. The penetration rate among Japanese women in the 2000s reached 40% depending on the brand. The label was already a real social phenomenon in Asia (in France penetration of Louis Vuitton bags was 2%).

But Japan remains the number one customer of the brand, followed by the United States (47 stores in Japan and 96 in North America against 16 in France). There are three major reasons for the success of Vuitton in Japan:

The monogram works very well in the land of the rising sun as it was done during a period when Japanese influence was strong enough.

The Japanese love the high quality products. Indeed, they generally have small habitats to compensate for this and they love to wear quality items.

A growing company and internationally oriented

Also, Louis Vuitton has opened 35 stores in China in 2010. Therefore its sales network covers most major Chinese cities.