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| Louis-vuitton-chinese |
Louis Vuitton is positioned at the top "Upscale" by its price and it appeals to wealthy Chinese who are interested in purchasing this bag to identify with the richest people in the world.
Be part of the elite, the need for recognition in the fourth level Maslow, Louis Vuitton has exploited this need in the target Asian women.
The price of a bag starts from € 1000 and is therefore reserved for an elite class. The face is very important in China, and the image one vehicle is critical in society to be respected, revered see.
A Louis Vuitton bag is a perfect gift for a man to his mistress. In China, a very peculiar phenomenon is the phenomenon of "ernai" (second wife mistress).
Rich men all have mistresses, young beautiful gift they cover. Luxury cars, jewelry and Louis Vuitton bags. These beauties alone create a large part of the demand of luxury in China. And to his mistresses, rich business men and government stop at no sacrifice and offer the top: a Louis Vuitton bag.
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