Communication seen by Louis Vuitton

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Marketing is the heart of business of LVMH. The brand is very discreet but present among its target audience. One of the main topics of discussion Renren and Kaixin for 2010 in China. The brand is intended to represent the discovery, refinement, French elegance and creativity.

Louis Vuitton does not use media such as radio and television, media surely popular too. The company does not use either public display, except in places fréquetés airports by Claisse Chinese easy. Vuitton is very active in women's magazines and in the Offline media, such as organizing and sponsoring events.


Vuitton has also created a sensation at the World Exhibition in the French flag, as shown in the image attached.

Immersed in a digital setting, visitors can admire the wonderful world of Vuitton and starred in the French flag. The stand was the star flag.

Advertisements published in its journals always have a particular theme (urban, fables, seven deadly sins, ...).

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The brand highlights the front of the stores being built to advertise.


The French brand does not hesitate to call on great personalities to represent the company. The parades are a way to make themselves known. The target is not only the public who watch the parade (a few hundred people) but people who hear about it in the press and other media.